Trendspotting

Through my extensive experience covering the specialty food industry, I identify, track, and report on trends in food and beverage categories, ingredients, and attributes. Check out my coverage on various broadcast, print, and digital media platforms below.

Time magazine

The Food Trends to Get Excited About in 2024, According to Experts. Read more.

CBS News

Specialty Food Companies Aim to Make an Impact. Watch here.

Hot New Food Trends Coming To A Grocery Store Near You. Watch here.

Forbes

Top 4 Quarantine Food Trends (and Their Effects on the Dining Industry). Read more.

The New York Times

Have We Reached Peak Plant Milk? Not Even Close. Read more.

KLAS-Las Vegas

The Winter Fancy Food Show Returns. Watch here.

Irish Times

Potato Milk: Latest Plant-based Milk Arrives in Ireland This Year. Read more

FOX 5 NYC

Summer Food Trends. Watch here.

Food Business News

Consumers are Craving Crunch. Read more.

Trends at the 2020 Winter Fancy Food Show. Read more.

The Old Farmer’s Almanac

Trends, 2023 Edition

Trends, 2022 Edition

SFGate

Oat milk fanatics rejoice: More oat milk products will be crowding your supermarket soon. Read more.

QSR Magazine

9 Fast Food Trends for 2018. Read more.

SFA News Live

Denise Purcell, SFA director of content, talks about Winter Fancy Food Show trends with SFA News Live host Phil Lempert. Purcell says that global and regional cuisines are on the radar of the SFA Trendspotters Panel, noting, “Right now we’re seeing a lot of South Asian, Latin American, and really interesting, regional African flavors. I think at this show, that’s going to be pretty prevalent.” 
Denise Purcell, SFA director of content, talks with SFA News Live host Phil Lempert about trends we’ll see at the 2019 Summer Fancy Food Show.

Specialty Food Association’s Director of Content Denise Purcell talks with SFA News Live’s Phil Lempert about some of the on-trend product innovations identified by the SFA Trendspotters Panel, including plant-based foods, functional mushrooms, collagen-infused beverages, and much more.